Most prep centers don’t get to pick their state — they start at home. But your warehouse’s geography can still be a marketing advantage. Tax-free states, port cities, Amazon hubs, or even boutique service in smaller markets — every location has strengths. Learn how to market your location and stand out from competitors.
Most people don’t pick a random state to launch their prep center — they start where they are. Maybe it’s your garage, a rented storage unit, or a small warehouse in your town.
So if you’re thinking, “I can’t just move to Oregon for sales tax savings”, you’re not alone. In fact, the vast majority of prep centers are born in the owner’s home state.
But here’s the key: your location is still a marketing hook. The way you position your warehouse — whether it’s near a port, close to Amazon fulfillment centers, or in a tax-friendly state — can make you more attractive to ecommerce sellers.
👉 This article is part of our Complete Guide to Starting a Prep Center — make sure to also read about Prep Center Startup Costs and Marketing Your Prep Center.
When starting out, your top priority is simply getting operations off the ground. Don’t overthink location to the point of delaying launch.
👉 The point: Play to your local strengths.
While you may not move to another state, it’s worth understanding why Oregon, Montana, Delaware, and New Hampshire are popular prep center hubs.
If your prep center is near a major port, you have a clear logistics advantage.
Key U.S. ports:
Amazon has over 100+ U.S. fulfillment centers, but some areas are especially dense.
Even if you’re not in these hotspots, highlight your nearest hub as part of your pitch.
Notice that none try to be everything to everyone. They focus on unique local advantages.
Not every city has a tax-free perk or Amazon hub. Here’s how to compete:
Even if you can’t change geography, you can still frame it strategically:
Most prep center owners launch where they live. That works. But while you may not move your warehouse across the country, you can market your location as a strength.
👉 Next up: read SOPs & Systems for Prep Centers to see how to keep operations consistent no matter where you’re located.
Amazon FBA expert and consultant with over 5 years of experience helping sellers optimize their operations and maximize profits.